Flagship Program · AI & Next-Gen Search Pillar
Agentic AI Masterclass: Autonomous Search, GEO & Revenue Systems
The search landscape has shifted from keyword volume to LLM citation retrieval. Learn how to optimize for Perplexity, ChatGPT Search, and Google AI Overviews while deploying autonomous marketing workflows that drive real revenue. Taught by a 3-person practitioner team in South Africa.
Operator-Taught Academy
Taught by Operators, Not Theorists
We do not teach vanity metrics or superficial AI prompts. SERP School is built on shipped work. This program is led by Houssam alongside 2 senior operators in technical SEO, agentic systems, and paid acquisition.
Lead Operator
Houssam
Lead Search Strategist & Commercial Architect
Over a decade executing technical organic search, programmatic SEO architectures, and commercial acquisition models across high-competition South African and international verticals.
Technical Practitioner
Senior Technical Practitioner
Agentic Systems & Technical SEO
Specialist in LLM agent pipelines, crawler infrastructure, semantic entity extraction, and structured schema engineering for modern headless and static web deployments.
Performance Practitioner
Senior Performance Practitioner
Paid Acquisition & Analytics
Expert in multi-channel paid acquisition, conversion rate optimization, and revenue attribution modeling connecting search visibility directly to customer lifetime value.
Course Curriculum
4 Practical Modules. 4 Revenue Deliverables.
Each module closes by answering one question: what did this work earn? You finish the program with four production deliverables built for your own business or client portfolio.
Generative Search Economics & The Monetization Matrix
Monetization Matrix
A quantitative financial model mapping high-intent AI queries to specific revenue lines, estimating revenue per visitor under zero-click AI summaries, and calculating client acquisition payback periods.
Inspect 5 Lesson Syllabi Units
- The post-keyword search economy: query intent clusters versus raw search volume
- Zero-click answer engines: Google AI Overviews, Perplexity, and Claude search mechanics
- The 'So What' test: tying organic and AI search visibility to real balance sheet revenue
- Pricing organic demand across South African e-commerce and B2B professional services
- Building your company's custom Monetization Matrix in spreadsheet and workspace formats
LLM Entity Optimization & The GEO Citation Audit
GEO Citation Audit
A 35-point empirical diagnostic protocol auditing entity salience across knowledge graphs, Wikipedia/Wikidata nodes, digital PR references, and AI citation engine indexing.
Inspect 5 Lesson Syllabi Units
- Vector search and embedding spaces: how LLMs retrieve authoritative brand entities
- Reverse-engineering source citation logic in ChatGPT Search, Perplexity, and Gemini
- Structuring knowledge graph nodes and entity footprints for South African businesses
- Digital PR and corroborating citation networks that search models treat as authoritative
- Executing the 35-point GEO Citation Audit on live websites with prioritized fix lists
Autonomous Content Architectures & Inbound Site Infrastructure
Inbound Site Infrastructure
A production-grade, crawl-efficient site architecture blueprint with high-performance JSON-LD schemas, programmatic spoke graphs, and conversion-optimized money pages.
Inspect 5 Lesson Syllabi Units
- Static site engineering: Astro, Tailwind CSS, and edge caching for instant bot crawling
- Hierarchical JSON-LD implementation: Course, Organization, Article, FAQPage, and ItemList
- Hub-and-spoke topical clustering: engineering undeniable thematic authority
- Agentic drafting workflows with human-in-the-loop editorial verification standards
- Designing inbound money pages and lead capture mechanics that convert AI citation traffic
Commercial Scaling & The 90-Day Execution Playbook
90-Day Execution Playbook
A structured step-by-step operating roadmap establishing weekly publishing cadence, citation velocity tracking, conversion rate optimization, and executive revenue reporting.
Inspect 5 Lesson Syllabi Units
- The 90-day operating sprint: Month 1 entity foundation, Month 2 content velocity, Month 3 commercial scaling
- Monitoring brand citation frequency and share of voice across major AI platforms
- Conversion rate optimization (CRO) on high-value inbound money pages
- One-page executive reporting: translating citation visibility into ZAR pipeline and revenue
- The weekly operator maintenance workout: preserving citation authority over time
Target Audience
Built for you if…
- You are an SEO operator or agency founder adapting to AI-driven search.
- You want to deliver tangible, high-margin Generative Engine Optimization audits and strategies to clients.
- You want automated research workflows without editorial compromise or search penalties.
- You value practical, shipped work over passive video viewing.
Exclusions
Not for you if…
- You are looking for an academic certificate or theoretical marketing diploma.
- You expect get-rich-quick shortcuts, push-button spam tactics, or low-grade AI article spinning.
- You want a job guarantee rather than building an undeniable portfolio of proof.
- You are unwilling to execute real audits and technical site fixes.
Tuition & Formats
Clear, Localized ZAR Pricing. 3 Formats.
Select the level of practitioner access and feedback that fits your learning style. All tuition and products are priced in South African Rand (R / ZAR).
Self-Paced Masterclass
Video Masterclass
R999 launch / R1,497 standard
Once-off payment. R999 for the first 10 buyers, then R1,497 standard tuition.
- Full lifetime access to all 4 video modules
- Complete deliverable frameworks & prompt files
- Monetization Matrix template (Notion & Google Sheets)
- 35-point GEO Citation Audit checklist
- Inbound site architecture blueprints
- 7-day refund policy (under 20% viewed)
Interactive Sprint
Capped at 20Live Cohort
R7,500
4-week sprint. Saturday mornings (09:00 – 11:00 SAST).
- Everything in Video Masterclass
- 4 weekly live working sessions on Saturday mornings (SAST)
- Live teardowns and direct feedback on your Monetization Matrix
- Personalized audit feedback from Houssam and the team
- Private practitioner Slack and WhatsApp cohort channel
- Employer tax invoice provided on request
Production Immersion
Selective IntakeTraineeship
R15,000
8 weeks. About 10 hours a week (SAST schedule).
- Everything in Video Masterclass and Live Cohort
- 8 weeks of supervised work on real client projects
- Weekly code and strategy review with senior operators
- Verified portfolio case study you can show clients
- Written professional reference upon completion
- Rolling intake following video masterclass completion
Topical Authority Network
Part of the AI & Next-Gen Search Authority Pillar
This masterclass is the flagship tier of our search optimization curriculum. Explore supporting guides, free audit tools, and foundational training across the ecosystem.
Pillar 1 Anchor Hub
AI & Next-Gen Search
Read the foundational manual covering Generative Engine Optimization, entity citation dynamics, and South African market strategy.
Explore Pillar 1 Hub →Free Practitioner Tool
Local SEO Audit Checklist
Download our free 47-point practical checklist for auditing South African business profiles and organic visibility.
Get Free Checklist →Digital Product Library
Agentic Marketing Prompts
Access 100+ production-tested prompt architectures for SEO diagnostics, search intent mapping, and content generation.
View Prompt Library →Traditional SEO Curriculum
Looking for our foundational SEO program?
If you are seeking our original technical search course focusing on keyword-to-revenue mapping, site architecture, and on-page optimization, see our Rank to Revenue SEO Course.
Frequently Asked Questions
Clear Answers on the Masterclass
How does Generative Engine Optimization (GEO) differ from traditional SEO?
Traditional SEO focuses on keyword density, backlinks, and ten blue links. GEO optimizes for neural retrieval, knowledge graph entity salience, and citation selection in large language models like Perplexity, ChatGPT Search, and Google AI Overviews. We teach you how to build authoritative entities that answer engines reference directly.
Why are all prices quoted strictly in South African Rand (R / ZAR)?
SERP School is built for South African search operators, agency leads, and business owners. Pricing in ZAR protects students from exchange rate volatility and reflects local business economics.
When are the live cohort sessions held?
Live cohort sessions run on Saturday mornings from 09:00 to 11:00 SAST (South African Standard Time) over 4 weeks. All sessions are recorded and archived with project teardowns in your student workspace.
Can my company or employer pay for this course?
Yes. Invoices with formal company registration details (Zaki SMMA Ltd) are provided for corporate training budgets and tax deduction purposes. Simply email or WhatsApp us your company invoicing details.
What is the refund policy for the Video Masterclass?
We offer a 7-day refund guarantee provided you have completed less than 20% of the course modules. If you review the initial lessons and find the material is not aligned with your operational goals, contact us for an immediate refund.
Do you promise employment or client placement?
No. Nobody honest promises employment or client revenue. What we provide is an operator-taught curriculum where you finish with proof of shipped work: an audit, a monetization matrix, an inbound infrastructure, and an execution playbook.