Video course
Rank to Revenue: SEO Course
A video course for people who want to get hired, freelance or build their own thing. R999 for the first 10 buyers, then R1,497, once-off. 1 hour 30 minutes of video, no instalments.
Advanced 2026 Program
Looking for our advanced curriculum on Generative Engine Optimization, agentic search systems, and autonomous AI workflows? Explore the Agentic AI Masterclass.
Built for you if…
- You're starting a digital marketing career.
- You want proof of work.
- You're ready to practise, not just watch.
Not for you if…
- You need a formal qualification.
- You want a job guarantee.
- You're looking for a shortcut.
- You want a long, exhaustive course.
What's inside.
4 modules, 26 lessons. Each module closes by answering: what did this earn?
Module 1: Strategic mindset
- Rankings are diagnostics, revenue is the result
- How search traffic turns into money
- The so-what test
- Choosing a money model
- Setting a revenue target and baseline
- Build your monetization plan
You build: Your monetization plan.
Module 2: Research and choosing a niche
- What makes a niche worth ranking in
- Reading search intent
- Keyword research as pricing demand
- Difficulty versus value
- Studying who already ranks
- Shortlisting and choosing your niche
- Build your keyword-to-revenue map
You build: Your niche and keyword-to-revenue map.
Module 3: Technical setup
- What search engines need from a site
- Site structure and URLs
- Speed and mobile basics
- Indexing: sitemaps, robots and Search Console
- On-page essentials
- Run a site audit
- Fix list and launch your set-up site
You build: A technically set-up site and a site audit.
Module 4: An ongoing workout
- Content that earns
- A publishing rhythm you can keep
- Measuring what matters: traffic to revenue
- Reporting on one page
- Improving what already works
- Build your ongoing workflow plan
You build: Your content and ongoing workflow plan.
What you leave with.
- Your monetization plan
- Your niche and keyword-to-revenue map
- A technically set-up site and a site audit
- Your content and ongoing workflow plan
Trainee A (anonymised)
About 60,000 visits a month
Launched two SaaS businesses and runs two websites that together bring about 60,000 visits a month. Revenue of about US$1,000 from subscriptions and Google AdSense.
Trainee B (anonymised)
About 2,000 visits in month one
Launched a SaaS business that reached about 2,000 visits a month in its first month, with about US$500 from subscriptions.
Reported by the trainees and anonymised. Individual results, not typical. Results vary.
Taught by a 3-person practitioner team (Houssam + 2 senior operators).
Not another certificate.
Taught by someone who runs SEO for revenue, not a theorist.
Local context: South African search and business examples.
Short on purpose: 1 hour 30 minutes. We teach the decisions and skip what AI can do for you.
A path forward: cohort and traineeship if you want more.
Tuition and syllabi verified for South African market conditions. All fees quoted in South African Rand (R / ZAR).
One payment. R999 for the first 10 buyers, then R1,497.
Pay once by card or EFT. 7-day refund if you've completed less than 20% of the lessons. Tax invoice available for employers.
Questions.
How long do I have access?
3 months from purchase.
How long is the course?
1 hour 30 minutes of video. It is short on purpose: we teach the decisions and skip what AI can do for you. Plan extra time to build your deliverables.
Can my employer pay?
Yes. Ask us for a tax invoice.
After the course.
Expand your technical reach with our flagship Agentic AI Masterclass, join our live cohorts, or apply for supervised client work in the traineeship. You can also explore our foundational AI & Search Pillar.